Right Cause to go NAKED!

People for the Ethical Treatment of Animals (PETA) is an American animal rights organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president. A non-profit corporation with 300 employees and two million members and supporters, it says it is the largest animal rights group in the world. Its slogan is "animals are not ours to eat, wear, experiment on, or use for entertainment."

Founded in March 1980 by Newkirk and animal rights activist Alex Pacheco, the organization first caught the public's attention in the summer of 1981 during what became known as the Silver Spring monkeys case, a widely publicized dispute about experiments conducted on 17 macaque monkeys inside the Institute of Behavioral Research in Silver Spring, Maryland. The case lasted ten years, involved the only police raid on an animal laboratory in the United States, triggered an amendment in 1985 to that country's Animal Welfare Act, and established PETA as an internationally known organization. Since then, in its campaigns and undercover investigations, it has focused on four core issues—opposition to factory farming, fur farming, animal testing, and animals in entertainment—though it also campaigns against fishing, the killing of animals regarded as pests, the keeping of chained backyard dogs, cock fighting, dog fighting, and bullfighting.

Founders	Ingrid Newkirk and Alex Pacheco
Type	501(c)(3)
Founded	March 1980
Location	Norfolk, Virginia
Focus	Animal rights
Revenue	$34 million in 2009
Employees	300
Members	2,000,000
Motto	"Animals are not ours to eat, wear, experiment on, or use for entertainment."
Website	peta.org

The organization is known for its aggressive media campaigns, combined with a solid base of celebrity support—Pamela Anderson, Drew Barrymore, Alec Baldwin, John Gielgud, Bill Maher, Stella McCartney, and Alicia Silverstone have all appeared in PETA ads. Every week, Newkirk holds what The New Yorker calls a war council, with two dozen of her top strategists gathered round a square table in the PETA conference room, no suggestion considered too outrageous. PETA also gives a yearly prize, called the Proggy Award (for "progress"), to individuals or organizations dedicated to animal welfare or who distinguish themselves through their efforts within the area of animal welfare.

Many of the campaigns have focused on large corporations. Fast food companies such as KFC, Wendy's, and Burger King have been targeted. In the animal-testing industry, PETA's consumer boycotts have focused on Avon, Benetton, Bristol-Myers-Squibb, Chesebrough-Pond's, Dow Chemical, General Motors, and others. Theirmodus operandi includes buying shares in target companies such as McDonald's and Kraft Foods in order to exert influence. The campaigns have delivered results for PETA. McDonald's and Wendy's introduced vegetarian options after PETA targeted them; Petco stopped selling some exotic pets; and Polo Ralph Lauren said it would no longer use fur. Avon, Estee Lauder, Benetton, and Tonka Toy Co. all stopped testing products on animals, the Pentagon stopped shooting pigs and goats in wounds tests, and a slaughterhouse in Texas was closed down.

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